Keyword research is the foundation of any SEO campaign
Search Intent, Verbalized
The Keyword Study (also known as keyword analysis) is really the most basic of any SEO effort, it could even be placed ahead of having your own website to do web promotion.
If you think that it is more basic to have your own website available than to know the keywords that have value in your field of activity, you are making a basic mistake that in the best case will cost you much more money. So?
Savings
Keyword research carried out by an SEO expert reveals information that, applied from minute zero of the web project, saves money in the medium and long term and at the same time increases the chances of success of the campaign.
How to get advantages with a keyword study?
This keyword analysis is not the key to success on its own, nor is it a secret weapon – your competition already knows this and that’s why they’re one step ahead of you.
However, it is thanks to this study that a list of search terms is obtained (keywords, queries or queries in English) valued based on their monthly use volume, the bid price in SEM campaigns and other values such as their difficulty index (understood these keywords as barriers to entry or economies of scale) and other data of interest.
Which brings us to the heart of the matter and the answer to the essential need for a keyword study…
Keywords are the expression of needs, concerns and emotions
I am not going to get deep, in fact this is very simple and human, so much that it can be rationalized in 2 points of origin:
- Human language: as a means of expressing ideas and concepts, our various languages are used to express what we seek, what we want. And why? Because we need it or even more human, we want it because that something has touched some fiber of our psyche.
A memory, an experience, a longing … Everything is expressed in words. - Search patterns: when many people feel the same impulse (let’s call it “interest”), the repetitive use of queries creates a pattern that the logic behind the search engines detects, analyzes and offers as a high-value by-product – that does not sound Pejorative about sub- for online marketing professionals like myself. Since humans organize around common interests, each area of interest creates its own “island” of queries – why fool us, Google queries – and these are from specific application to each type of project.
These “islands” receive the unattractive name of clusters, that is, semantic clusters (by meaning) that occupy spaces very close to or overlapping with the main concept. In short: the nouns (product or service we are looking for) along with their variants, synonyms and complements.
My SEO reports arise from the previous keyword study; I usually categorize keywords to facilitate the detection of trends grouped by category, that is, it is not only important to see whether or not we are doing well with a given keyword, but also to appreciate the trend of the semantic set of that keyword, that is, your cluster.
Freelancer SEO expert
More than 21 years of SEO consulting make me a real partner for SMEs, the right candidate to deal with their SEO issues and needs.
Leading SEO from knowledge and Growth by Method, from strategy plans to tactical tasks and actions everything has room in my SEO services, as long as sustainable, legal and proofed to be aligned with Google guidelines… Please notice aligned, not blindly following.
Bring the right story to the right audience
This is the advantage offered by a keyword study prior to designing a website, updating it or renewing its contents.
If money is invested in publishing a website whose content does not intersect with the search intention of the target audience, it is money badly invested and means double expense in the medium-long term, depending on how badly the commercial performance of the current website goes.
With a decent report, you can draw up a content deployment plan, which in slang is known as keyword mapping.
That is, assigning a keyword (even small clusters) to each piece of content.
You will definitely love Entity SEO piling on this content plan: go beyond keywords and make your business a tangible node to Google Search!
Wrong Keywords = Wrong Audience
Creating content with the wrong keywords is prelude for a double problem:
- You don’t intercept the search intention that could end up in a conversion on your website (call it a new purchase, reservation, call, budget requirement, etc.). In plain words, an opportunity is wasted.
- Modern search services such as Google Search are increasingly delivering (being clever is another story), so your content will always intercept some search intention.
Does this sounds like music to your ears? Do not cheer before the game is over, because this usually means you are attracting people NOT WILLING to buy your product or hire your service, they fall accidentally into your website and bounce out immediately as they realise there’s nothing for them at your site.
The Product: SEO keyword research
- Deliverable report (typically Excel).
- Keywords grouped by categories.
- Detailed information on the value of each keyword.
- Data crossing with customer’s Google Search Console property data (subject to NDA and temporary access).
Minimum report fee 100€. I am registered at VIES, you get an official invoice.
- Minimum gross keyword volume: typically 300-500.
- Minimum net keyword volume: typically 250-280.
- Prepaid Senior service. Quality and service backed up by +21 years of experience and trust.
- Delivery time: according to volume, the minimum report is delivered within 24 business hours of payment.
- These data are approximate, based on experience; It may vary according to sector/niche of activity.
- The total or partial categorization of the list will depend on the volume of keywords collected and the budget for the report, and the categorization may remain in the hands of the client.
- The pricing criteria is based on the costs incurred for the necessary tools and the time consumed in the categorization, which is manual. As a guide, the base price presupposes at least 1 hour of work.
If you have any questions, we can always talk and discuss your case.
This service is ideally complemented with:
- Google Ranking Reports: Web positioning reports, showing the rank for each monitored keyword.
- Google Search Console Management.
- In-deep SEO audit – Full range plus Technical SEO.
- Updating of websites, blogs and landing pages.
- Website optimization – especially WordPress, despite I work on code output; so I can deliver ideal SEO outcome to your devs for any platform.
- Feel free to share your thoughts and business case, I might have a solution for your headache.
Understanding the Link Between Search Terms and Search Intent
Search terms, which are the phrases and questions entered into search engines, transform into the keywords pivotal for SEO strategies.
These terms are more than mere strings of words; they are clear indicators of a user’s search intent—their underlying objectives or needs prompting the search.
By analyzing these terms, SEO professionals can decipher whether a user is looking for information, intending to make a purchase, or comparing products.
Identifying this intent allows the creation of tailored content that aligns precisely with user expectations, thereby enhancing the relevance and effectiveness of SEO efforts.
The Importance of Capturing the Correct Search Intent
Capturing the right search intent is crucial in attracting the appropriate audience. When content matches the specific needs and desires of users, it significantly increases the likelihood of engaging visitors who are more inclined to interact with the site, take desired actions, or convert into customers.
This alignment not only improves user satisfaction but also boosts the website’s authority and relevance in search engine rankings.
Hence, accurately identifying and addressing search intent is not just about drawing more traffic—it’s about attracting the right traffic that will benefit most from what the website has to offer.